Even a wedding photographer when Oliviero Toscani talks remains silent and listens. Then he begins his reflections and behold that his words become pearls to keep. I read an interview with Oliviero Toscani at a workshop held together with Settimio Benedusi. That is, both great photographers and great communicators.
In this interview he talks about photographic and substantially culture, he says we photograph according to our culture. That is according to our knowledge both photographic and generals. What we project it into what we photograph.
A concept very general but interesting. I try to make it my own and expose it in a simple way. A photograph is not born in the same time as the shooting but it is something that comes from our knowledge. The moment the photographer frames a picture, what he does is not a mechanical and technical act but look for one that, thanks to his knowledge, feels beautiful. So if we are “educated” to beauty it will be much easier than our photographs are beautiful. But photography is not only aesthetic and here returns our culture to be able to grasp the essence of what we are photographing, be it a person, a landscape or an object.
It’s all tied to our culture. In the same interview exposes his point of view on taking risks. He argues that today’s photographers do not take more risk. Everything is flattened by marketing, in order to sell more do not get out of our comfort zones and then produce the images you like but do not remain impressed. This is very evident even for the wedding photographer, as already expounded in this article: http://www.gcomorettofotografo.com/en/livellamento-corrente-artistica/
I really appreciate the work of Oliviero Toscani and also his rough mode of expression because, being received in the right way, his words open the mind.